10/11 was honored by the Nebraska Chapter of the American Cancer Society at the 2011 Volunteer Appreciation Banquet. Anchor Vanessa Flowers was proud to accept two awards on behalf of the station’s efforts in the fight against cancer.
ACS Director of Communication Mike Lefler presented 10/11 with the “Media Partner of the Year” award. “No media outlet in the state has provided ACS with more cancer-related stories,” said Lefler. “Our partnership to promote Relay For Life and Making Strides Against Breast Cancer in Lincoln is an extremely valuable way to help promote our events. Throughout the past year, 10/11 has helped the American Cancer Society make a huge impact in the fight against cancer right here in Lincoln and across the state.”
10/11 was also one of a handful of Nebraska media outlets who were given the “Spirit of Hope” award for providing more than $20,000 in in-kind sponsorship. 10/11’s in-kind sponsorship included Public Service Announcements (PSAs) for Relay for Life and Making Strides Against Breast Cancer, which were produced and aired by 10/11. Anchor Vanessa Flowers served as co-emcee for both the Relay for Life and Making Strides Against Breast Cancer events in 2011. Leading up to Making Strides, 10/11 aired a week-long series of Special Reports focused on breast cancer. Anchors also wore pink that week to show support.