"Even though it's bitter sweet, it is still sweet, like chocolate, bitter sweet is awfully good." Those are metaphoric words with a euphoric result for Shelley Freeman. She and her husband Paul are taking about the death of their son and making a difference today, on his birthday.
"You know it's not about you, it's about being compassionate and kind, spreading love because it will ripple on," said Paul Freeman.
Cameron Freeman was killed by a drunk driver in November of 2010 just a couple of weeks before his 22nd birthday. The Cameron Effect is a family request, asking everyone to commit seven random acts of compassion every December 7th.
Businesses are getting involved, one in particular gave one hundred employees $100 to give back and the family says it's all in the spirit of the Cameron Effect.
"As the deeds are done they can go to the website, www.cameroneffect.com and write down not only what they have done, but how it makes them feel," said Shelley Freeman.
So far over 2000 people have visited the website and 160 have logged their acts of kindness.
The Freemans hope that will ripple thousands acts as each December 7th passes.