Amber Smith

Digital Director

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Amber Smith is the Digital Director for the 10/11 NOW news team.

Amber joined the 10/11 NOW news team as a producer in May 2007. She produced newscasts for a few years before becoming the Assistant Director of News. Amber has helped launch Gray Television stations in Hastings, Grand Island, North Platte and Scottsbluff.

In October 2016, Amber took on a new role as the station's first Digital Director.

Amber got an early start in news during high school by working as a reporter for her small town newspaper The Pender Times. Amber went on to work as a web producer at KHAS-TV News 5 in Hastings while getting her Bachelor's Degree in Media Production at Hastings College.

Amber loves exploring all the new bars and restaurants in Lincoln and makes several Omaha trips to hang out with her twin sister, Ashley. She loves the gym, concerts and reading.

If you'd like to become a part of the digital team or interested in an internship, email

If you're still reading, be sure to download our 1011 NOW app!

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