Adidas, University of Nebraska partnership renewed

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Adidas and the University of Nebraska have officially renewed its long-term apparel and footwear partnership with a heightened collaborative commitment to drive the future of sport and athlete performance.

The agreement echoes the original terms, in which adidas continues to provide footwear, uniforms, apparel and accessories to the Huskers in all 24 of its varsity sports in the Big Ten Conference. Building on the success of its existing relationship, the new partnership is grounded in the belief that collegiate athletics has great influence over young athletes, the campus, and communities.

“College athletics is the heart of sport in America,” said Mark King, president of adidas North America. “With Nebraska, we’re not only focused on products for athletes – we’re looking at the entire world of sport. Through innovation and creativity, we’re finding new ways to move athlete performance forward and shape the future of sport. We’re turning the traditional college partnership on its head and reimagining how a sportswear brand and a college can work together.”

One shared goal that Nebraska and adidas are focused on is to make athletes better – all through the work of the state-of-the-art Nebraska Athlete Performance Laboratory (NAPL) to drive the future of sport and athlete performance. Through collaboration, adidas and Nebraska are evaluating new ways of serving the holistic needs of the athlete through product innovation, services and experiences.

"The University of Nebraska and adidas have been tremendous partners for more than two decades and we are thrilled that it will continue for years to come,” Nebraska Director of Athletics, Shawn Eichorst said. “We share core values, a passion for elite performance, competitive excellence, and innovative approaches to technology. We are honored that our programs will continue to be outfitted with world-class adidas footwear, equipment and apparel. Nebraska Athletics and adidas will continue to flourish together, and our boundaries of success are limitless."

The new partnership is for 11 years, through June 30, 2028. adidas and the University of Nebraska have been partners since 1995.