Lincoln Missing Out of Big Entertainment Dollars

By  | 

A new study says the city of Lincoln is missing out on big entertainment dollars because it does not have the facilities to attract popular acts.

The report, released today by the Chamber of Commerce says Lincoln is losing big acts and big money to other markets like Omaha and its Qwest Convention Center.

Since its opening last fall, the Qwest Center has booked acts like Prince, the Eagles and Britney Spears.

Tom Lorenz, of Pershing Auditorium in Lincoln says, "there is a piece of that to be had in Lincoln. If we don't do something soon, we'll miss out."

Lorenz says Lincoln also chances losing NSAA sponsored events like the state wrestling tournament.

The study says Lincoln venues are at least five times smaller than the Qwest Center and other arenas in similar-sized markets.

The study is part of preliminary plans city leaders are discussing for a possible new convention center and arena. They hope to have a more detailed report in June.