The Future of Phone Books
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Updated: 6:01 PM May 1, 2010
The Future of Phone Books
Lincoln, Neb.
Whether you use one or not, you probably have at least one phone book. But as more and more people rely on the internet for everything, some believe the book is looking less like a resource and more like a relic.
Posted: 1:00 PM May 1, 2010
Reporter: Chad Silber
Email Address: chad.silber@1011now.com
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Whether you use one or not, you probably have at least one phone book.

I bet if you look hard, you may find more.

But as more and more people rely on the internet for everything, some believe the book is looking less like a resource and more like a relic.

Rejected phone books are a common sight at Recycling Enterprises in Lincoln.

Chris Zegar, President of Recycling Enterprises, says, "We usually do not allow the phone directories because there are so many of them so we do a separate collection."

Chris Zegar knows all about the books. He collects about 75,000 in the city annually.

Zegar says, "We do about a truckload of newspaper or phone book materials everyday."

As technology shifts from physical to digital, many people, including some at Vipa Solutions, believe phone books are quickly becoming insignificant.

Joseph Knecht, Managing Director of Vipa Solutions, says, "Their need and value is increasingly declining even more so rapidly over the next two years where people are just continuously going to the web to search for stuff."

Jenna Hanson, Vipa Solutions intern and blogger, says, "The freedom of information is just a lot more available online and people should be able to know about those kinds of things."

Tens of thousands of phone books are recycled every year in Lincoln and while some don't even make it out of the package, phone book experts say more people are using them than one might think.

Pat Nichols, Senior Director of Corporate Communications at Berry Company, says, "Over the course of the year, we saw sequential increase in the use of print directories and a very significant increase in Internet directions."

Pat Nichols of the Berry Company says people in Lincoln searched their online directory 7 million times last year. But Nichols insists phone book ads are still paying off 14 to 1 for investors. Berry company research shows 79% of consumers who use the book, make a contact with a business and 40% of those make a purchase.

Nichols says, "We believe that phone books will continue to be a vital source of local information as we move forward."

But it may be too early to tell the actual fate of a book once considered a primary resource, now taking up space on the recycling room floor.

You can find more information about phone book recycling by clicking on the link below.

If you click on the "opt out" link, you can learn how to remove yourself from the phone book distribution list.


Latest Comments

Posted by: Nicole Location: Lincoln on May 18, 2010 at 11:02 PM

I'm sorry but when did it become a requirement to use one or the other, I have a laptop and internet and use it when its convienient. But sometimes its just easier and faster to pull out my trusty old phone book and look up a number quick, expecially if I have to turn on my laptop and wait for it to boot up!! However I DONT like to get 10 phone books on my door, I would just like to get the 1 I like to use. I think there is room for both the book and the internet.
Posted by: Mamamojoe Location: Lincoln Ne on May 10, 2010 at 05:38 PM

I hope we don't loss the phonebooks as for me I am 70 yrs old, and if I need to find something or go somewhere I need my phone book or if I need to call for medical supplies I need my phone book or find address the maps and sites of lincoln I need that also, what happens when they are no more I will be lost in my late years its not fair to the elderly, I find gifts and food and transpotation time on busroutes , so many things to name, they are only two books inmportant in my house Bible and my phone book. I really get excited each time new one comes to my door so many wonderful things to see added or just every thing. Please don't take my phonebook for the elderly in coming y ears it is very much needed, thank you for your time, Bless you.
Posted by: Internet User Location: Lincoln on May 5, 2010 at 03:03 PM

I have opted out on several lists and STILL get several phone books delivered to my doorstep every year. I don't use them anymore, & 90% of people I know don't either. Can the Public Service Commission change it to an opt-in, rather than opt-out system?? As it is, huge pallets of these are going to waste because the delivery people paid on commission don't check opt-out lists, and publishers are doing everything they can to pump up their distribution numbers so they can brag about them to their advertisers. Heads up, companies: Most of us don't read your yellow page ads anymore! We use the internet! If you provide a good product or good customer service, we'll find you via word of mouth or online review. Please don't waste your money advertising on a piece of litter on my porch.
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