Lincoln, Neb.-- Concert after concert, the Railyard and Pinnacle Bank Arena have yet to disappoint some nearby businesses.
"It's not even like you're in Lincoln," Kevin Wolf, co-owner of Buffalo Wings and Rings, said, "it's just a cool place to be.
"But, it is the place to be so everybody's coming down here."
Wolf has been with the Lincoln Wing and Rings branch since it opened, and according to one Railyard staff member, they've been setting franchise sale records.
"We've been much busier," Wolf said, "we've actually been the busiest Wings and Rings in the franchise."
The Lincoln Chamber of Commerce says there have already been several sellouts at the arena.
The concert-goers then hit the Railyard area, filling hotels and pushing dollars back into Lincoln.
"The citizens of Lincoln are [going to] get behind this," Derek Feyerherm, of the chamber, said, "and are really going to spend the dollars on that entertainment factor that the Pinnacle Bank Arena brings to the city."
And some businesses say tonight's grand opening is a testament to how Lincoln has welcomed the new changes.
Stefanie Warner, event manager at the Railyard, said the amount of people checking out the new entertainment district has greatly exceeded their expectations.
Through one month, they've had more than 100,000 people come to the district.
"We're just so excited to show everybody that's already been here," Warner said, "and people that haven't been here yet, how great this space really can be."