Go Red for Women BetterU Challenge 2014 Underway

LINCOLN, Neb. Thinking about getting fit, eating healthier and losing weight is a lot easier than actually doing those things.

That’s why the American Heart Association's is teaming up Madonna Proactive Health and Fitness, Nebraska Heart Institute and Heart Hospital, and 10/11 News to help make pursuing and achieving those goals less intimidating for women through the Go Red BetterU Challenge.

4 local women selected from the Lincoln and surrounding area for this year’s challenge are: Rita Bennett; Mona Leddy; Katie Kriegler; Jinnohn Ninnema; and two media participants, 10/11’s Stephanie Crace and Nikki Bates.

These women -- selected from 25 applicants -- are taking the BetterU Challenge in a very public way. They will participate in a free, 12-week nutrition and fitness program, available to everyone online at goredforwomen.org/betteru.

The website gives access to heart health tools, resources and inspirational information.

The Go Red BetterU challengers will also receive a baseline medical evaluation, a 12-week gym membership with personal training and nutritional counseling -- all at no cost thanks to Madonna Proactive Health and Fitness and Nebraska Heart Institute and Heart Hospital.

Many of this year’s participants said they became interested in doing the challenge because they are already suffering from signs of heart disease or have a family history of heart disease.

Others are motivated to lose weight and decrease their medication dose as a result of having high cholesterol or high blood pressure.

Liz Zillig, Go Red For Women Director for the American Heart Association in Lincoln says the challenge is all about women looking beyond a quick-fix, and wanting to make a change in their wellness that will last a lifetime.

"We were looking for people that were really committed to wanting to make changes in their lives," Zillig said. "Each person had to fill out an application and participate in an interview explaining why they wanted to be considered and those stories were so heartfelt. Their willingness to be a part of this and share their story in a very public way is tremendous to me."

The challengers will be honored at the annual Lincoln Go Red for Women Expo presented by St. Elizabeth Regional Medical Center on October 29th at the Cornhusker Hotel. The women will be featured in a video that highlights their trials and triumphs over the course of the 12-week program.

For more information on the Go Red For Women BetterU Challenge, contact Liz Zillig at 402- 489-5115.


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