Biggest Shopping Day of the Year

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Here are the retail deals:

Buy one, get one free at Macy's on men's dress shirts and designer suits.

Half-price toys on selected Target toys and 40% off on selected apparel.

And J.C penny offers $10 coupons when you spend $25 on their website. The coupon expires on Dec. 28

Lincoln, NE-- A simple object like a gift card is helping businesses in Lincoln.

Believe it or not, the day after Christmas is the best day to shop and grab those deals. Retail experts are saying that it's even bigger than Black Friday.

Clearance, sales, and markdowns are apart of the after Christmas sales.

"For many retailers it's going to be one of the biggest weekends of the season," said Julie Lattimer, the marketing director at Southpointe Pavilions

For Target, selected toys are 50 percent off, selected apparel is 40 percent off- they even had to adjust store schedules to accommodate the big hype.

Target stores opened their doors an hour earlier than normal, at 7 a.m.

Gift cards are a large portion why these sales are increasing activity.

At the Southpointe Pavilions, they sold half-a-million dollars worth of gift cards this year alone.

"Gift cards just give you so many options," said Lattimer.

And with the deals and sales, this is the perfect time to spend with your loved ones.

"The great thing about this year is the time for family," said Lattimer.


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