Take a drive down 10th street in downtown Lincoln and you'll see a set of eyes staring at you at the corner of 10th and "L" -- eyes of three dogs on a billboard.
The billboard makes accusations against the Humane Society of the United States. It's paid for by the Center for Consumer Freedom out of Washington, D.C. David Martosko edits the organization's blog: HumaneWatch. The non-profit disagrees with the agenda of HSUS.
"Americans need to understand that these people are just Peta in a nicer suit," said Martosko.
The add coincides with President of the Humane Society Wayne Pacelle's visit to Lincoln on Sunday.
"Nebraska is one of some 30 odd states that permits citizens to write laws by voting at the ballot box and because of that, I think the Humane Society of the United States is planning on putting something on your ballot in 2012," said Martosko.
Pacelle and his staff say that's not the case.
We've never even had such a discussion," said Spokesman Paul Shapiro."We have events all across the country."
The society says its president came following the invite of a Nebraska farmer who is focused on organic methods.
Pacelle spoke to a group of roughly 200 during a town hall meeting about what the society stands for and discredited the group behind the billboard.
He also spent time talking about humane slaughter techniques, animal transportation and how animals are raised; issues Pacelle says the society would like to see addressed in legislation.
"The HSUS has about 11 million supporters across the U.S. These are supporters that donate to the organization and they expect that we're going to be fighting for animals not only at the national level but in their communities as well," said Shapiro.
And that's exactly what has president of Nebraska Farmer's Union, John Hansen, concerned.
"We are the largest red meat producing and processing state. It's big business for us and the industry makes up most of the Ag receipts for the state every year, so we have a very large bulls-eye on us relative to how we do business," said Hansen.
A society spokesman says for now, the bulls-eye isn't set on Nebraska when it comes to Ag standards.