Local Business Thrives on Cyber Monday

By: Kim Eiten - Email

Posted: Mon 7:13 PM, Nov 26, 2012

With slashing prices and snagging sales, the clock's ticking down to the end of the biggest shopping weekend of the year.

It's not too late to beat the clock for Cyber Monday bargains.

One place people might not think to look is locally. Many small businesses simply don't have the same web presence as larger retailers, but one store in Lincoln is proving otherwise.

This weekend, lines were to the door and around the stores themselves.

It's all part of the biggest shopping season of the year.

But, the mayhem at the mall across town is a far cry from the sounds filling the shipping area of Licorice International.

While the big box sales are winding down, theirs are stacking up and they have Cyber Monday to thank.

"People always think of us for stocking stuffer's and for those little gifts for people that they think of at the last minute," Licorice International Owner Ardith Stuertz said.

A quick check of the Licorice International website will tell you, it's not your typical local business.

"This is, I think, going to be a really good Christmas season for us," Stuertz said.

Where the licorice ladies thrive, on the web, many small or local shops simply can't compete.

"I think Cyber Monday would be just like any other shopping day for them. Monday isn't a huge shopping day downtown specifically," Downtown Lincoln Association's Todd Ogden said.

But, busy hands at Licorice International say otherwise, making the store an anomaly and doubling their sales from a normal day.