Lincoln, Neb.-- The Pinnacle Bank Arena continues to exceed the expectations of local businesses, especially now with the NCAA Women's Basketball Regional Tournaments coming to Lincoln March 29 through April 1.
"[The tournament] will probably be one of the largest [events] we'll have here during that time frame," John Kalogeras, General Manager of the Courtyard by Marriott, said.
Kalogeras said the previous arena events have already done more for his business, and others nearby, than they could have ever anticipated.
After the tournament announcement, women's basketball teams from across the nation will bring their fans - and pocketbooks - to Lincoln.
"With the arena," Kalogeras said, "and all the new restaurants and venues that have opened, I mean, it's been a tremendous boom for everybody."
The Chamber of Commerce said that when Des Moines, Iowa, hosted the regional tournament in 2012, they estimated revenues of $2 million dollars during those two days.
And the timing for this tournament couldn't be more perfect.
"There is a bit of a downtime before things start picking up in the summer," Derek Feyerherm, of the chamber, said, "with different youth sporting tournaments that we have going on in the city.
"So, this is a perfect opportunity and it fits great on the calendar."
The hope is Lincoln will experience a similar economic boom to the one Des Moines received.
"When you see how many people are out and about in the Haymarket," Feyerherm said, "it just shows that people are out there, excited about what's going on and really looking forward to what else the Pinacle Bank Arena can bring to the city."