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The Lincoln Chamber of Commerce unveiled a new brand for Lincoln Thursday morning.
The brand, which aims to make residents feel they can be successful, comfortable and have fun in Lincoln, is positioned to retain and attract young professionals to the growing marketplace.
This initiative was created in partnership with the City of Lincoln, Partnership for Economic Development and Convention and Visitors Bureau. It aims to build pride among citizens, employers and visitors to the city.
“Lincoln is a city on the move,” said Mayor Chris Beutler. “We are at a fever pitch in terms of economic development, growth and culture. There’s no better time to capture that momentum and celebrate it with a refreshed brand for our great city.”
Two Lincoln advertising agencies—Archrival and Bailey Lauerman—collaborated to craft the brand. This brand is the result of a city-wide survey and series of focus groups. The research revealed that Lincoln residents have a shared sense of pride and appreciation for the city. In fact, most residents feel that Lincoln offers a work-life balance that makes it an appealing destination to call home.
“We needed to create a brand that embodied what we’ve always known and what we need to declare to the masses,” shared Wendy Birdsall, president of the Lincoln Chamber of Commerce. “This effort positions our city for future success in attracting and retaining excellent young professionals who will continue to build on the Lincoln spirit.”
The brand launch coincides with many of the current major developments including the development of Pinnacle Bank Arena, Innovation campus and the redevelopment of Antelope Valley among other major projects. Additionally, there is heightened interest and activity surrounding entrepreneur and start-up activities in the city.
“There’s more than $1 billion of investment happening in our city right now,” said Jason Smith, vice president of economic development. “The results of these investments coupled with the branding campaign are designed to make Lincoln an even more desirable destination for work and play.”
Residents will see the brand evolve throughout the city with events like the a string of summer concerts named Hear Lincoln, which kicks off Friday, June 22 on the corner of 13th and O Street. Brand ambassadors will be traveling the city offering random acts of kindness. More initiatives will be unveiled throughout the year.