If you've done very much traveling across Nebraska on Interstate 80 , there's a good chance that you're well aware of the brightly colored water tower located at the York interchange. There's no way you can miss this giant water tower that's decorated as a red, yellow, green and blue hot air balloon.
As east-bound travelers see the rainbow landmark appear on the horizon, they know it's just one more hour to Lincoln.
Bob Sautter with the York County Visitors Bureau says this water tower has become synonymous with Our Town York, "It looks nice. It's attractive. There are very few other water towers around that are painted in a manner that people really remember them."
This iconic symbol of York is splattered all around Bob's office, "The water tower balloon image we use on everything. I'm a little shameless because I will use it on about anything I can. I'll use it on our give away bags, we use it on our rack cards, our postcards, my business card, magnets and pads."
After the water tower was built 15 years ago, the original plan was to paint the new south tower the same beige and blue as the north tower had been painted, but some citizens wanted to see a design with a little pizzazz that would make York memorable to motorists. Bob says, "Originally, the theme for the water tower hot air balloon theme showed up in a letter to the comment line in the York News Times back in March of 1998."