Pinnacle Bank Arena Wraps Up 2013 Concert Season


The concert season for the Pinnacle Bank Arena is over for the year, and officials from the venue say it's been a learning experience.

"The biggest thing we learned is traffic flow and we learned a lot about our audiences, so that will help us as we go forward," said General Manager, Tom Lorenz.

The question some residents are asking are, "can they maintain the big names they started with?"

"The opening pace of 10 shows in 80 days isn't practical to keep up," said Lorenz.

Some residents in the area agree.

"Can they maintain the concert level of what they introduced to start with, which was very good?" said Concertgoer, Kyle Kollmorgen.

While some of the first 10 shows were sell-outs, others had slower ticket sales.

"There are certain shows where our expectation was never that they would sell out," said Lorenz. Not every show will sell 12,000, 13,000, 14,000 tickets."

Director Tom Lorenz says filling a seat at every show isn't as important as providing a wide range of music for people.

"We're the shiny new building and that's always part of the appeal, but I think long-term we'll have a good sense also of the music and the type of genres that do best," said Lorenz.

The owners of Licorice International in the Haymarket say buzz about the arena doesn't look like it's slowing down anytime soon.

"I'm really excited about the big names and I think you need a lot of energy to get people excited, so what they did was the right thing and I'm sure they're going to attract a lot more big names in the future," said Elizabeth Erlandson.


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