Push For Millennial Enrollment Increases As Obamacare Deadline Approaches

LINCOLN, Neb. -- Nineteen days - that is the amount of time until this enrollment period for the Affordable Care Act ends. There are some exceptions to the Obamacare deadline, but one group that is very important to how Obamacare works is not signing up as much as the administration had hoped.

CBS reports millennials, 18 to 34-year-olds, were expected to be 40 percent of registrations, but they are only 25 percent.

So, now the question for the Obama Administration and Navigators is how to reach millenials, like students at the University of Nebraska.

The Deputy Director at Community Action said the 18 to 34-year-old age group helps keep the system working and makes premiums cheaper.

There's just one problem.

"Obamacare? I don't know a whole lot about it personally," said UNL student Zachary Micek.

"I know nothing about Obamacare," said Lakin Beaver, also a UNL student.

It's an issue Community Action is tackling by going to where millennials spend so much of their time, the Internet.

"Yeah, that one might help because I feel like people think they are on their own with it so that helps," said Beaver.

But not everyone is sold.

"Pictures like that are not going to motivate me. More of the requirement, the need to," said Kevin McCabe.

And that's one thing Community Action is trying to help 18 to 34-year-olds understand better.

"I don't even have a guess of where you would to to get information," Beaver said.

Community action said they have not only used memes, but also their Facebook page, radio ads and a full-page cartoon to try and get younger Americans more education. But, ultimately, they said it just takes people getting onto the website and signing up.

This open enrollment period for the Affordable Care Act ends on March 31.


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