Stay hydrated. That's the message Nebraska State Fair officials are spreading as a heat wave drags on. The fair's executive director says it may be part of the reason that attendance numbers are down slightly from last year too.
On Tuesday, the fifth day of the fair, officials announced that about 4,000 fewer visitors have passed through the gates this year than they did by this time last year.
But Executive Director Joseph McDermott says their biggest attendance days are ahead of them with Older Nebraskans Day on Wednesday and big concerts during the upcoming Labor Day weekend.
McDermott says they're getting positive feedback from the visitors they've had so far.
"The number that we watch most closely are for those visitors who are likely or very likely to enthusiastically recommend the Nebraska State Fair to others - right now, we're running neck-and-neck with last year's rating with an overall 94 percent satisfaction," he says.
McDermott says 94 percent of people are satisfied with the fair overall, and more than 70 percent think this year's fair is better than last year's.
Fair officials say attendance was actually up three out of the fair's first four days this year, but McDermott says Sunday was a slow day with about 6,000 fewer people and that's what set them behind last year's numbers.