Stores Helping Out Last Minute Shoppers

As the home stretch into Christmas nears, stores are helping out shoppers by staying open longer.

With 4 days left before Christmas, Kohl's is staying open all day until Christmas Eve. Best Buy and J.C. Penny won't close until 11 p.m., and Younkers and Sears are joining Cabela's in Kearney by staying open until midnight.

"We really wanted to be able to offer additional hours for our customers so they had the time to get their shopping done that they needed to do without interfering with our employees spending time with their families and friends for Christmas," said Sharice Kucera, the Marketing Specialist at Cabela's.

The concept of staying open an extra two hours is something shoppers love, especially in such a time crunch before the holiday.

Kucera said, "We've had all kinds of people calling and asking, 'How late are you open?' things like that and when we tell them that we're open until midnight, they are really excited because I think it is, it's hard for everyone to try to squeeze everything in in such a short amount of time so these few extra hours might give people a little bit of a break."

Cabela's has seen a large increase in business with these new hours, and not just in random spurts. Business has been booming all day.

"Business has been crazy all day today and actually yesterday was really busy too," said Kucera. "We had almost 40 people in line for our Door Buster sales this morning so people are up early and staying up late trying to get everything done."

Some stores are doing more than just keeping their doors open longer. Many items are also on sale.

Cabela's says they have a team study exactly what prices to mark down.

Kucera said, "The really look at what customers are looking to buy for gifts. They do all kinds of research and they figure out what people are really looking for and especially this year because it changes every year, there's new technologies every year. So there's obviously going to be the stocking stuffers and things like that but the newest things on the market are really the things they're putting on sale."

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