Saint Elizabeth Regional Medical Center celebrated its fourth annual Breast Cancer Awareness event - Power of Pink - on Tuesday.
Breast cancer survivors and guests signed a StarTran bus wrapped in pink. The bus can be seen throughout Lincoln for the next year.
"We are excited to kickoff Breast Cancer Awareness month with our annual Power of Pink event," says Mary Trauernicht, director, oncology services at Saint Elizabeth Cancer Institute. "Saint Elizabeth will be lit in pink for the entire month of October. It will serve as an important reminder that we need to continue to fight against the disease."
It is estimated that in 2013, more than 1,200 women in Nebraska will be diagnosed with the disease. The impact doesn't end there. It extends to family members, friends, caregivers and coworkers.
"For us, this October is even more meaningful as it marks the one year anniversary of the opening of the Saint Elizabeth Breast Care Center," adds Trauernicht. "We fight breast cancer every day. But, October serves as a good reminder on the importance of the topic. It opens the door for conversations about the significance of doing breast self-exams, annual mammograms and preventive care."
At the event, luminaries recognizing survivors or loved ones lost to breast cancer were placed on the walking path around the lake. Proceeds go to the Saint Elizabeth Foundation Cancer Institute fund, which helps women right here in Lincoln and the surrounding areas.