"Shooting clay" is what they call it.
As quick as you can pull a trigger...the population of Doniphan -- normally 762 -- shoots up by thousands, as competitors pour in for the annual Cornhusker Trapshoot.
Started in 1970, the event now tests the shooting skills of some 2000 middle and high school students.
Competitors say the sport can teach some important lessons.
Lincoln Southwest High School student Zach Jeffrey: "Stay focused. It's one target at a time. If you mess up, just forget it, keep going, so like in life, keep going, you'll get past it."
Trapshooting, enthusiasts say, is a sport for a lifetime.
Grand Island Senior High School student Cory Sorahan: "It doesn't matter how old you are. This is a sport you can do when you're sixty years old sitting in a wheelchair. Even if you can't talk anymore, there are guys that use a whistle to say pull."
Of course, in this sport, you'll need to stay sharp...
Megan Hosch was at the espresso bar pulling a different kind of shot.
Megan Hosch: "Early, they need their caffeine, and then later in the afternoon, the smoothies kick in because they want something to cool them down. It might help them hit the orange target a little better."
Students who participate in the Cornhusker Trapshoot can win trophies, or better yet, a scholarship.
Midland University Director of Athletics Jason Dannely: "Anybody that is thinking of going on to college to further their education in whatever it may be for their major, if they're interested in playing shotgun sports, we've got opportunities for scholarships available for them, whether they be the best shooter here or an average shooter, we want to make sure they have an opportunity to pursue their passion."
Organizers say they've never had an accident at the Cornhusker Trapshoot. The event is billed as the largest of its type in the world, and will continue through Saturday.