When it comes to filling up, Nebraskans are in the know, but others may not be so.
Nebraska Ethanol Production Board staff member Todd Sneller:
"Between 65 and 90 percent of the owners and operators of flex fuel vehicles are not aware of that fact, and until they become aware that they're driving a flex fuel vehicle, they're not aware that they have more choices at the fuel pump, and most of their choices are lower cost fuels."
Now Nebraska's ethanol producers are stepping up efforts to raise consumer awareness.
Todd Sneller: "There's not much ethanol produced down in the southeastern U.S., yet there's a large population of consumers and flexible fuel vehicle owners that are the perfect candidates for using more ethanol, and so the market expansion effort has been underway in a number of locales including the southeastern U.S. and Florida."
Look forward to an increase in Nebraska's ethanol production and facilities as well.
The KAAPA ethanol plant near Minden is completing a 20,000 foot rail loop that will expand its loading capacity from a single car to a 96 car train-full.
Nebraska's 24 ethanol plants will increase production by increasing efficiency and upgrading their railroad shipping facilities to load more, faster.
Flex fuel shouldn't be a hard sell when consumers understand the savings.
Todd Sneller: "You take a look at a couple of bucks every time you fill up, in the case of E85, a lot of these people are looking at five or six dollars on a fill-up and so it really does make a difference over time."
As for some Nebraskans, they're already sold on ethanol.
Oldsmobile 442 driver Steve Anderson: "It's a little bit cheaper, and the octane is a little bit higher, so it gives you a little bit better performance."