This probably is not the kind of grass-roots fundraising effort Nebraska athletic director Steve Pederson had in mind.
A group calling itself "Steve P Must Flee" is touring the state in a campaign to oust Pederson, and it's collecting money for the effort.
Group founder Moe Moravec says he and the 20 or so other who make up the group are angry that Pederson fired former coach Frank Solich last month.
The group is taking that anger to the state's highways and media outlets, one road and newspaper at a time.
Moravec and Tim Szynskie, both Papillion business owners, set out west in a white Ford pickup Friday, hoping to raise money and a ruckus with a home-made sign propped in the truck's bed that reads "Fire NU's AD now."
The sign also includes a phone number to call and post office box to send money for the campaign.