For Valentine's Day, men are getting pampered this year. At Atlantis Salon Spa, about a dozen couples got the side-by-side massage treatment. One couple getting the duel treatment was celebrating their sixth wedding anniversary. It was husband Shawn Kreifels' first professional massage. "It was awesome. It totally relaxes you."

Susan Asher decided to surprise her husband with a pedicure. He was unsure about it at first, but really enjoyed it. "I have flat feet and this does help with getting some of the calluses off and smoothing it off. I think its going to help. It is nice."

Workers say there are booked all day long, as is the case at day spas across town. They had to continually do laundry to have enough sheets for all of the massages.