People should watch out for Valentine's day scams because some criminals and businesses may try to take advantage of the romantic holiday.

The Better Business Bureau says scam artists may create bogus e-mails that appear to be from flower shops as part of a ploy to collect financial information. So it's better for flower buyers to simply call their florist instead of clicking on an e-mail link.

Criminals might also try to use online dating sites to profit. After appearing to be the perfect match for someone, criminals may claim to need money for the trip to meet their date.

The Better Business Bureau also suggested that customers check out the ratings on jewelers and floral shops on their website, found through the link below, before doing business with them.