Social media - It's become a priority and a handy tool for hundreds upon millions of internet users a day.
The leader of the social networking empire is Facebook, with more than 700 million people already on-board.But the developers of Facebook say they want more.
They hope to use the website to change the world of social media.
A few of the modifications can already be found on Facebook including changes in friend lists, a new real-time ticker and an updated "subscribe button." More additions to the site are already in the works.
UNL Social Media Expert, Scott Childers says they're taking it too far.
"It's like using a log rhythm to tell people this is what you should be interested in and people have already had a system," said Childers.
UNL student, Ben Adams agrees. "I really don't think they need to keep changing everything. It's just a lot of extra filter stuff and you don't need everything they throw at you," said Adams.
Childers believes there could be a more viable social networking site waiting in the wings.
The popular search engine Google recently launching Google Plus in an effort to steal some of the action.
"Google Plus just came out of it's field test and now they moved into officially beta and opened it up to anyone who was interested, a neat concept," said Childers.
A neat concept that still takes work but in Childer's eyes it may be less confusing for social networking buffs.