Mayor Chris Beutler announced that a firm has been chosen to help the City generate revenue for City services through a municipal marketing program. Active Network will work
with the City to match potential business partners with City assets like ball fields and other public spaces where people gather.
“Increasing taxes and cutting services are not the only strategies for balancing a budget,” Mayor Beutler said. “Many local and national corporate citizens are willing to support the City of Lincoln services that could face cuts as part of the budget process. The City has numerous assets that offer these businesses the opportunity to market their own products and services through marketing, thus helping to preserve City services.”
Earlier this year, the City issued a request for proposals to firms that specialize in the field of municipal marketing. A group of City staff and members of the public reviewed the five proposals submitted and interviewed two firms.
Beutler said Active Network offered several advantages. Its project manager founded the nation’s first focused municipal marketing organization. The firm has developed key relationships with national firms and has a record of success in other communities. Active Network also offers a web-based approach to municipal marketing and fund-raising that allows potential marketers and citizens to learn about community support opportunities, including current municipal fund-raising efforts.
Active Network in an international firm with a corporate office in San Diego. The account executive working on the Lincoln project is Ivan Gearhart, a local resident. “The Active Network proposal was very strong in its approach to community involvement,” Beutler said. “They understand that we have community standards that must be respected and are committed to an approach that respects the ‘Lincoln way.’ Our local sense of aesthetics will not be ignored. We will work with Active Network to develop appropriate sponsorships and partnerships that make sense for this community.”