Go ahead, call it Obamacare.
President Barack Obama's re-election campaign has lifted an unofficial ban on using the opposition's derisive term for his health care law.
Democratic activists have been chanting "We love Obamacare" in front of the Supreme Court.
And the campaign is selling T-shirts and bumper stickers that proclaim "I like Obamacare." Lori Lodes, who supports the law, says the name "just rolls off the tongue much easier."
But no presidential campaign makes such a move lightly.
Obama's campaign is trying to use the weight of his opponents' rhetoric against them.
Deputy campaign manager Stephanie Cutter says the strategy "meets the voters where they are" and shows Obama cares.