One Midwestern hardware store chain has started an unusual ad campaign, catering to the undead.
Westlake Ace Hardware stores are promoting tools and household items "zombie repairs" for the walking dead. The chain is also promoting "zombie defense" for the living. The company launched a
website in preparation for Halloween.
The "I am human" section offers chain saws, nail guns and drills for zombie defense. A "Me zombie" section includes bolts and fasteners for broken bones, glue and caulk for peeling skin, and deodorizers for decaying flesh.
Alan Kulhanek, general manager for a Lincoln, Neb. store, says he's asked for a zombie display because several customers have walked in over the last week asking to see it.
Westlake has stores in Iowa, Missouri, Kansas, Nebraska, Oklahoma, Texas and New Mexico.