Huskers Agree to a Long Term Deal With Adidas

By: Mike Cronemeyer
By: Mike Cronemeyer

The University of Nebraska Athletic Department and Adidas America have agreed to the terms of a new proposed contract that will extend through 2013. The contract, subject to approval by the University Board of Regents, would continue the relationship that began in 1995 and grants adidas the rights to serve as Nebraska's official apparel and footwear provider.

Both parties agreed to an eight-year term over which Adidas will provide the Huskers with almost $23 million in cash and product. The guaranteed base of $22,725,000 is believed to be one of the top apparel and footwear contracts in Division I Collegiate Athletics.

"This is an exciting day in Nebraska," NU Athletic Director Steve Pederson said. "This partnership is the combination of two of the greatest names in sports. We are so fortunate to partner with people who care as much about their athletes as they do about their brand.
This also means that all of our Husker teams, regardless of sport or gender, will wear the finest athletic equipment available."

01/24/04 Mike Cronemeyer 6:47 p.m. CST


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