Earnhardt Sales Soar


CHARLOTTE, N.C. (AP) -- Dale Earnhardt Junior may be a man without a race team, but he's still immensely popular with the racing public.

Sale of Junior's merchandise surged 107 percent in the week since he announced he was leaving the racing team his father started at the end of the season.

There were fears that the popularity of Earnhardt merchandise would dip considering he'll wind up with a new team, new number and perhaps a new sponsor next year.

NASCAR vice president of licensing Mark Dyer says Earnhardt has the top selling power among the drivers with a between 25 and 30 percent of the market.

Courtesy: Associated Press




 
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