Monday, adidas and the University of Wisconsin unveiled new TECHFIT football uniforms that the Badgers will wear on Sept. 29 when they visit the Nebraska Cornhuskers.
This marquee contest is adidas' first Unrivaled Game, an annual matchup of top adidas programs. This year's Unrivaled Game featuring the Badgers and Cornhuskers is themed "The Quick and the Red" and will kickoff at 7pm CT on ABC.
“Our whole team is very excited and really looking forward to wearing these new and unique uniforms on Sept. 29 at Nebraska,” said Wisconsin head football coach Bret Bielema. “adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the ‘block W’ that recognizes our great football tradition at Wisconsin.”
The Badgers’ new adidas TECHFIT football uniform highlights the history of the Wisconsin "W” and celebrates the school’s rich football heritage. The white uniform features red shoulders and showcases a bold red "W" on the chest and player numbers above the heart.
Wisconsin’s red helmet featuring a black face mask and white “W” and the team’s adizero Smoke gloves showcasing the "W” logo pay homage to Badger pride. The reflective black uppers of the team’s adizero cleats combined with the red electro-plated bottom, will bring a bright and exciting look to Wisconsin’s footwear during their Unrivaled game.
The use of the “block W” harkens back to the days of Wisconsin’s 1962 Big Ten championship team, which celebrates its 50th anniversary this fall. That team wore the “block W” on their helmets and went on to play USC in the 1963 Rose Bowl, one of the most famous bowl games of all time.
“The Unrivaled game between Wisconsin and Nebraska is one of the most highly anticipated matchups of the upcoming season,” said Mark Daniels, director of football for adidas America. “We wanted to create a special look for the Badgers that celebrates the school’s rich football tradition and the classic ‘W’ in a modern way.”