Amber Smith joined the 10/11 News Team as a producer in May 2007. She's produced every show but primarily the 6 and 10 p.m. newscasts. Amber worked for several years as the Senior Producer, managing the team of producers and content on 1011now.com.
Amber now has a role in leading the Lincoln, Grand Island and North Platte newsrooms as the Assistant News Director.
Amber is what you call a "webby" - always thinking web first and rallying the 10/11 News Team to give viewers the information when they want it and how they want it. You'll rarely see Amber without her smartphone.
Amber got an early start in news during high school by working as a reporter for her small town newspaper The Pender Times. Amber went on to work as a web producer at KHAS-TV News 5 in Hastings while getting her Bachelor's Degree in Media Production at Hastings College.
One of the reasons Nebraska will always be home for Amber is because of the close relationships she has with friends and family.
When she's not at work, Amber is usually still on the internet or reading, training for marathons and choreographing half time dance routines for Nebraska high schools.