Monday, Dressbarn announced plans to wind down its retail operations, including the eventual closure of its approximately 650 stores.
All Dressbarn stores are open and conducting business as usual, as is Dressbarn’s ecommerce site. Customers can continue to shop at Dressbarn in-store and online and use Dressbarn-branded credit cards for purchases. There are no current changes to Dressbarn’s return, refund, or gift card policies.
Steven Taylor, Chief Financial Officer of Dressbarn, said, “For more than 50 years, Dressbarn has served women’s fashion needs, and we thank all of our dedicated associates for their commitment to Dressbarn and our valued customers. This decision was difficult, but necessary, as the Dressbarn chain has not been operating at an acceptable level of profitability in today’s retail environment. During the wind down process, we will continue to provide our customers with the same great experience both in-store and online, offering them even better deals and value. We will work to assist our associates through the transition and maintain existing relationships with our vendors, suppliers, and other key stakeholders through this process.”
Plans for closing individual Dressbarn locations, including information about store closing sales, will be shared during the wind down process. Dressbarn has retained A&G Realty Partners to assist on real estate-related matters.
The Dressbarn website lists five stores in Nebraska: Lincoln, Grand Island, Gretna, Papillion and Omaha.
Ascena Retail Group owns Dressbarn. In a statement on the Dressbarn website, Ascena Retail Group CEO Gary Muto wrote to Dressbarn customers.
To Our Loyal Customers:
For more than 50 years, we have been proud to be your go-to fashion destination, providing a great selection at tremendous value. From working women to mothers on the go, we have been there for our customers – for their everyday needs as well as their most special occasions. On behalf of the entire Dressbarn team, we would like to express our deepest gratitude for your loyalty and your business.
It has been our pleasure to serve you, making it all the more difficult to let you know that the decision has been made to begin winding down the Dressbarn business. This means that we will eventually be closing all of our stores.
Dressbarn isn’t going away just yet, however. All Dressbarn stores are open, and our sales associates are serving customers as usual. You can also continue to shop online at dressbarn.com and use your Dressbarn credit card for purchases. There are no changes to our current return, refund, or gift card policies or our loyalty rewards programs.
We invite you to shop with us and stock up before we close our doors. We are still offering the same great customer experience, with even better deals and value. More information on store closing sales to come.
We are proud of the important role that Dressbarn has played in the retail industry as a female-founded company offering affordable fashion for the working woman. From our first store, opened in Stamford, Connecticut in 1962, to where the Dressbarn brand has evolved to today, it has been an honor to serve as a fashion destination for so many generations of women.
We appreciate your support, thank you for your loyalty, and look forward to seeing you in one of our stores soon.
Ascena Retail Group said the decision to close Dressbarn stores will not impact operations of any of the company's other brands including LOFT, Ann Taylor, Lou & Grey, Lane Bryant, Catherines, and Cacique. Adding, "This move is in line with the Company’s commitment to comprehensively assess and optimize its portfolio by focusing resources on its most profitable brands to position the business for long-term growth and enhance shareholder value."
In early May, Ascena Retail Group sold its Maurices brand in a deal valued at approximately $300 million.