Lincoln economy strong despite big box store shutdowns

LINCOLN, Neb - Many small, start-up companies like Pixel Bakery and Parse Software Development call Lincoln home. They're part of the diverse economy that the Lincoln Chamber of Commerce says keeps Lincoln thriving, despite some larger retail stores failing.

"I constantly tell people, this is the only place in the United States that we would be able to get away with something like this," said Jordan Lambrecht, the Managing Partner and Creative Director of Pixel Bakery Design Studio.

"The start-up community here; it's growing and it's big and there's a lot of start-ups doing cool things," said Doc Bolton, President and CEO of Parse Custom Software.

Lincoln's unemployment rate is 2.4 percent. Still there is almost always an opportunity to find work; within Lincoln there are 3,000 jobs posted on sites like indeed.com

"We've seen a lot of growth in manufacturing, biotech sector, technology. We continue to see growth, really across the board," said Pat Haverty, vice president of economic development at the Lincoln Chamber of Commerce. "Where people are finding jobs, is across varied sectors in the community. We have a lot of companies that continue to grow, obviously retail is not one of them."

The University of Nebraska economics professor, Doctor Eric Thompson says two factors of weathering recession for Lincoln include: service, finance, construction and manufacturing sectors are growing, as well as
an equal balance between small, medium and large businesses.

Both Parse and Pixel Bakery are looking forward to seeing their small businesses grow even more.

"People are great, the environment is great, and I think people have really awesome work ethic, that definitely lends to a really great environment, so I'm definitely going to be here for the foreseeable future," said Bolton