NORFOLK, Neb. -- Back in 1978, John and Connie Day started their invoicing business in the basement of their home in Washington, D.C.
Two years later, the Day family moved their business to Connie's hometown, and it was then that the business started giving back to Our Town Norfolk.
"The business has always been very involved in the community and very philanthropic. Even from the early days when there was just a handful of employees here," said Brandon Day.
Brandon is the son of the original owners, and he and his wife Tammy have continued the family tradition of giving back.
"They were involved in lots of things in the community. They helped get started the Relay for Life," Brandon said. "My mom was involved in the Muscular Dystrophy Association very early on on a state-wide level."
More than 50 full-time employees have joined Brandon and Tammy in building upon the philanthropic model that Brandon's parents created, and they continue to expand it as the business continues to grow.
"The exciting thing is Brandon's parents had that spirit, which is woven in the DNA of this company," Tammy said. "When you look back historically, there's a lot of trends around giving, helping with fundraisers, volunteerism, leadership development, community involvement."
Over the past two years, the Day's have created a business model called "Daycos4Good" that takes giving to the next level.
"Not only is it Brandon and I, or his parents or whoever doing the work in the community, it's all the employees. So the decisions that are made about where to invest in the community is led by the employees, they decide that, not us," Tammy said.
And one of the most recent investments in the community is called "The Zone."
"'The Zone' is a pro-active community-based after-school program that targets 7th through12th graders here in Norfolk, and our mission is to promote the physical, mental, emotional, social and spiritual well-being of adolescents," said Julee Pfeil.
As the Executive Director of "The Zone," Pfeil is impressed with the Days' generosity.
"I'm not surprised, I mean just knowing the culture that Tammy and Brandon have set for their organization, it's very cutting edge. I can remember when I first heard about it, I got goose bumps because I thought, 'wow, this is the way we really need to go to be able to help our communities keep our non-profits sustained,"' Pfeil said.
Brandon said the goal for Daycos is to give 10 percent of its revenue to Daycos4Good initiatives within the next 10 years.
"I think by any objective measure, we've been incredibly blessed in our life and it seems just obvious that if you receive those blessings, you should try to return them in any and all ways possible you can," Brandon said.
Daycos is celebrating its 40th anniversary this year, and a decade from now, when the Days are celebrating their 50th anniversary, their goal is to have invested at least $50 million in Our Town Norfolk.