IAB Unveils Agenda for its Annual Leadership Meeting Taking Place Feb. 7-10 in NYC

Industry Leaders Across the Digital Ad Ecosystem Will Convene In-Person and Virtually to Set the Agenda for the Digital Industry in 2022
Published: Jan. 20, 2022 at 11:01 AM CST

NEW YORK, Jan. 20, 2022 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry agenda-setting event, Annual Leadership Meeting (ALM) on February 7-10.

(PRNewsfoto/Interactive Advertising Bureau )
(PRNewsfoto/Interactive Advertising Bureau )

"Now — right now — is the time to drive real progress on issues that have been on our collective 'to-do' list far too long. At this year's ALM, we are calling on industry leaders across the digital ad ecosystem to gather, roll up our sleeves, and charter a path to the future," said David Cohen, CEO, IAB. "Let's move past incremental change and lift this industry to new heights."

This year's theme, "Vision and Decisions," calls upon industry leaders to commit to action, to collaborate on a vision for the future, and make the decisions that are required to bring that vision to life for the entire advertising industry. The first three days of ALM will take place live in-person convening at 225 Liberty Street, New York, as well as be streamed to a virtual audience, and conclude virtually on the final day. The health and safety of IAB's members, event attendees, and staff remain IAB's top priority. All in-person attendees will be required to show proof of full vaccination, produce a negative COVID-19 test result prior to entering, and comply with IAB's Event and COVID-19 Policy and Code of Conduct.

"ALM is not just another event to share opinions. We are addressing real concerns such as currency and measurement in a lively debate with leaders from Nielsen, Comscore, and VideoAmp," added Cohen. "We are focused on decision-making and advancing each day's conversations to align, set the direction, and deliver on those outcomes that will hold the industry accountable."

Speakers include:

  • John Battelle - Co-Founder and Executive Chair, Recount Media Inc.
  • Krishan Bhatia - President and Chief Business Officer, NBCUniversal
  • Conal Byrne - CEO, iHeartMedia Digital Audio Group
  • Fiona Campbell-Webster - Chief Privacy Officer, MediaMath
  • Tal Chalozin - Co-Founder and CTO, Innovid
  • Konrad Feldman - Founder and CEO, Quantcast
  • Gina Garrubbo - President and CEO, National Public Media
  • Sally Gilligan - Chief Growth Transformation Officer, Gap Inc.
  • Charlamagne Tha God - Multi-Media Mogul, iHeartMedia
  • David Kenny - CEO, Nielsen
  • John Heilemann - Co-Founder of Recount Media Inc and Executive Editor of The Recount
  • Lauren Hobart - President and CEO, Dick's Sporting Goods
  • Jim Lanzone - CEO, Yahoo
  • Bill Livek - CEO and Executive Vice Chairman, Comscore
  • Iván Markman - Chief Business Officer, Yahoo
  • Ross McCray - Founder and CEO, VideoAmp
  • Kirk McDonald - Chief Executive Officer, GroupM North America
  • Patrick McLean - SVP and Chief Marketing Officer, Walgreen Co.
  • Dawn Ostroff - Chief Content and Advertising Business Officer, Spotify
  • Vanessa Pappas - Chief Operating Officer, TikTok
  • Mike Peralta - VP & General Manager of Marketing Solutions, T-Mobile
  • Amanda Rassi - Vice President, Head of Marketing, Kroger
  • Amanda Richman - CEO, North America, Mindshare
  • Vishal Shah - Vice President, Metaverse, Meta
  • Neal Stephenson - Bestselling Sci-fi Novelist
  • Allan Thygesen, President, Americas & Global Partners, Google
  • Marc Toulemonde - Chief Digital and Marketing Officer, L'Oreal USA

IAB Annual Leadership Meeting 2022 Schedule Highlights

Monday 2/7

In-Person & Virtual

Tuesday 2/8

In-Person & Virtual

Wednesday 2/9

In-Person & Virtual

Thursday 2/10

Virtual Only

2:00pm-5:30pm

General Session

Sheri Bachstein, The Weather Company, IBM Watson Advertising

John Battelle, Recount Media Inc.

Jeffrey Cole, USC Annenberg

Gina Garrubbo, National Public Media

John Heilemann, Recount Media Inc.

Patrick McLean, Walgreen Co.

Amanda Richman, Mindshare

David Spector, ThirdLove

Marc Toulemonde, L'Oreal USA

9:00am-11:40am

General Session

Mike Brunick, Yahoo

Blake Chandlee, TikTok

Jim Lanzone, Yahoo

Kirk McDonald, GroupM North America

Bill Livek, Comscore David Kenny, Nielsen

Ross McCray, VideoAmp

Vanessa Pappas,TikTok

Shenan Reed, L'Oreal USA

Jen Soch, GroupM

Sneha Thomas, Yahoo

9:00am-11:40am

General Session

Mark Donohue, Gap Inc.

Sally Gilligan, Gap Inc.

Jenny Gyllander, Thingtesting

Dawn Ostroff, Spotify

Tina Sharkey, Gap Inc., PBS, HeyDay, & Havenly

Allan Thygesen,  Google

9:00am-3:00pm

Intersection of Policy, Technology and Business

Fiona Campbell-Webster, MediaMath

Stephanie Hanson, OneTrust

Julian Riediger, Roku

Brandon Seltenrich, ViacomCBS

David Temkin, Google

Brad Weltman, Meta


11:55am-12:35pm

Innovation Spotlight

(Virtual Only)

Speakers TBA

11:40am-12:20pm

Innovation Spotlight

(Virtual Only)

Beyond Brand Safety & Suitability: Looking to the Future of Context

Speakers TBA



11:55am-12:35pm

Decisions Town Halls (In-person only)

Town Hall 1: Monetization & Consumer Experience - How can we strike the right balance?

Town Hall 2: Overcoming Fragmentation in Today's Omnichannel Marketplace - What's Possible in 2022?

11:40am-12:20pm

Decisions Town Halls (In-person only)

Town Hall 1: Brand Suitability's Sliding Scale: Can We Use a Scalpel Rather Than an Axe?

Town Hall 2:

Retail Media: Are We All Publishers Now?



1:35pm-3:10pm

General Session


 

Lauren Hobart, Dick's Sporting Goods

Cara Pratt, Kroger Precision Marketing

Amanda Rassi, Kroger

1:25pm-2:20pm

Concurrent Tracks

Track 1: Audio's Mainstream Moment

Track 2: Transparency & The Future of Programmatic



3:10pm-3:50pm 

Innovation Spotlight

(Virtual Only)

The Mindset Matrix and Why It Matters

Speakers TBA

2:30pm-4:45pm

General Session

Charlamagne Tha God, Multi-Media Mogul

Conal Byrne, iHeart Media

Tal Chalozin, Innovid

Belinda Smith, m/SIX

Neal Stephenson, Author



3:10pm-3:50pm

Decisions Town Halls (In-person only)

Town Hall 1:

How Can We Create a Common Language for Measurement?

Speakers TBA

Town Hall 2:

How Can First Party Data Help Solve for Omnichannel Measurement?

Speakers TBA




3:50pm-5:30pm

General Session

Eugene Becker, Acxiom

Dennis Buchheim, Meta

David Eisenberg, LiveRamp

Konrad Feldman, Quantcast

Stephanie Layser, News Corp

Iván Markman, Yahoo

Jana Meron, Insider, Inc

Mike Peralta, T-Mobile

John Sabella, PubMatic



All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the website.

To view the full ALM 2022 agenda, speakers, and any updates, please visit: https://www.iab.com/events/2022-iab-alm/.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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SOURCE Interactive Advertising Bureau (IAB)

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